Privacy Policy

1. General Information

This Privacy Policy explains how Arest (“we”, “us”, “our”) collects, uses, stores, and shares your personal data when you visit or interact with our website and outlines your rights under applicable data protection laws.

By accessing or using any part of this website, you confirm that you have read, understood, and agree to the terms of this Privacy Policy.

We are committed to handling your data responsibly, lawfully, and with integrity.

2. Information We Collect

2.1 Information You Provide Directly

When you contact us through the “Contact Us” form, you will be asked to provide your name, email address, and telephone number. We collect and process this information for the purposes of:

• Responding to your queries and support requests;
• Keeping accurate internal records; and
• Where applicable, taking steps necessary to enter into a contract with you.

Our lawful basis for this processing is our legitimate interest in managing and improving our business, services, and user experience, and in certain cases, entering into a contractual relationship with you.

2.2 Analytics and Website Usage Data

We also collect anonymised usage data through services such as Google Analytics. This data does not personally identify you. It is used to help us understand visitor behaviour and improve our website. For more information, please refer to our Cookies Policy.

3. How We Use Your Personal Data

We process the personal data described above to:

• Contact you about our services, products, and relevant events you may be interested in;
• Send you invitations to Arest events;
• Analyse your activity on the website to personalise and improve our marketing communications.

Our lawful basis for this is our legitimate interest in promoting our services. You may opt out of marketing communications at any time by following the instructions provided in those communications.

4. Cookies

We use cookies to improve your experience on our website. For full details of how we use cookies, what they are, and how you can manage them, please review our Cookies Policy.

5. Sharing and Disclosure of Personal Data

5.1 Legal and Regulatory Requirements

We may disclose your personal data to courts, law enforcement authorities, regulators, or other authorised third parties if:

• Required to do so by law;
• Necessary to comply with legal process or defend against claims;
• Necessary to prevent harm or respond to suspected unlawful activity.

The lawful basis is our legitimate interest in protecting our rights and complying with legal obligations.

5.2 Third-Party Service Providers

We may share your personal data with third-party service providers who assist in operating our website or providing services. These providers may be located inside or outside the UK or EEA. All providers are contractually bound to protect your data and use it only for the specified purposes consistent with this Privacy Policy. You may contact us to request a list of such providers.

5.3 Corporate Affiliates

We may share your personal information with other companies within our corporate group where necessary for business administration or consistent service delivery.

5.4 Aggregated and Anonymised Data

We may use and share anonymised or aggregated data (which does not identify you) for industry analysis, research, marketing, or other lawful purposes.

5.5 Business Transfers

If Arest is involved in a merger, acquisition, restructuring, insolvency, or sale of assets, your personal data may be transferred to the acquiring entity. You will be notified of any such change and given the option to opt out if the data is handled under a different privacy policy.

6. Your Rights Under the GDPR and UK Data Protection Law

You have the following rights in relation to your personal data:

6.1 Right to Rectification

You may request correction of any inaccurate or incomplete personal data.

6.2 Right of Access and Data Portability

You are entitled to request access to your personal data, and (where technically feasible) to request a copy in a structured, commonly used, machine-readable format or to have it transferred to another provider.

6.3 Right to Erasure

You may request that your personal data be deleted in the following circumstances:

• It is no longer necessary for the purposes for which it was collected;
• You withdraw consent (where consent was the legal basis);
• You object to processing (see section 6.6);
• It has been unlawfully processed; or
• Deletion is required by law.

Please note that we may retain some data where legally required or for the establishment or defence of legal claims.

6.4 Right to Restrict Processing

You may ask us to restrict the processing of your personal data where:

• You contest its accuracy;
• The processing is unlawful but you do not want it erased;
• We no longer need the data but you require it for legal claims;
• You have objected and we are considering whether our legitimate interests override yours.

6.5 Right to Withdraw Consent

If we are processing your data based on consent, you have the right to withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing prior to the withdrawal.

To withdraw your consent, please email: hello@arest.co.uk

6.6 Right to Object

You have the right to object to:

• Processing based on legitimate interests, unless we demonstrate compelling legitimate grounds;
• Direct marketing, including profiling linked to direct marketing.

You can object at any time by contacting: hello@arest.co.uk

6.7 Right to Lodge a Complaint

You have the right to raise a complaint with the relevant data protection authority if you believe your personal data is being processed unlawfully. In the UK, this is the Information Commissioner’s Office (ICO).

7. International Data Transfers

To support our global operations, your personal data may be transferred and processed outside the UK or EEA. Where such transfers occur, we ensure appropriate safeguards are in place, such as the use of Standard Contractual Clauses (SCCs) or other lawful mechanisms, to ensure your data remains protected.

8. Contacting Us

If you have any questions about this Privacy Policy, how we handle your personal data, or wish to exercise any of your rights, please contact:

Email: hello@arest.co.uk

You may also contact us through the contact form available on our website.

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